We’d like to share a recent memo from SuperSlow Zone (SSZ) CEO Madeline Ross to Her Franchise Owners which illustrates her unique vision for her company:

My Commitment to Our Growth: How to Build a Lasting Venture from the Seeds of Vision

SSZ will become the national fitness and exercise service of choice. Why? Because we say so. Because we will not stop until this is achieved. On one end of the client spectrum, we help to save lives. On the other end, our clients live healthier, fitter and happier lives on a daily basis. When this is better for them, they can do more, and all aspects of their lives can be better…better financially, socially, family-wise, in education, spiritually, etc.

SSZ is redefining the exercise industry and transforming society into being pro-active about health and fitness, one person at a time.  This requires, among many things, a solid infrastructure and tremendous responsibility on the part of each SSZ location, each staff member, and the client. This takes clarity about our mission and steady steps forward now, with a view of the long term. We are not a fad.  The biggest challenge we have is the disbelief that you can indeed be in optimal fitness with a 20 minute work out 2 times a week. We are up to long lasting changes in the landscape of one person at a time increasing their ability and responsibility to themselves, and others; for being healthy, fit, highly functional and vibrant. Yes, you can say we have been in a ‘slow build’. Most things built to last always take more time up front so they can go faster and last longer downstream. We are now ready for this ‘lift off!'

Can We Be Copied?

Yes. But everything of value, and much that is not of value, is copied.

I welcome those who think, “Oh I see, you just count to 10 to deliver this exercise protocol…I can do this!” Perfect competitors! Fortunately, it is not obvious what it takes to build  and replicate a national and global  health and exercise franchise whose foundation is a professional  service sustained  through  long term,  satisfied clients. Fortunately, this also takes a tremendous amount of effort on the part of each SSZ team player – and we are up to the challenge!

As SSZ grows and insists on being the national/global  ‘service of choice’, copy cats won’t be -. McDonalds and Wendy's are  an example: “So I really want a McDonald’s, but I see Wendy’s…hmmm…that will do,” says those who will compromise. This is not what will happen with SSZ. The ‘easy switch’ between SSZ and ‘some other slow motion guy’ is what we guard against and optimize not to happen. This takes tremendous commitment and execution to very high standards, in all aspects of our businesses and on-going education, as well as continuous improvement and innovation. And, most of all, great people who develop as true professionals from the inside out. They walk their talk; because our clients can smell the B.S. when Instructors are not living up to the required professional standards or delivery. And, equally important, it takes growth - which is our focus.

I am committed to this idea, and invite you to be too.