The Case for Franchising: IFS Builds Winning Franchises, Stimulates Economic Recovery

Franchising, the most effective marketing tool ever devised, is one of the most highly leveraged business systems available for growing companies. Used by companies and individuals to expand their businesses faster than normally possible under the “central corporate office” method, franchisees make the capital investment for each location, and the franchisor is able to organize and establish a regional or national expansion at considerably reduced costs. In some cases, the franchisor can often set up an entire franchise program for less than the cost of opening an additional store or branch.

It’s a proven fact that a franchised business stands a substantially better chance of surviving past its first five years than a non-franchised one. A given business may have an attractive set of offerings and a sound business model, but choosing not to franchise is often an isolating and self-defeating course of action. Even Presidential Candidate Governor Mitt Romney has proclaimed franchising the answer to economic recovery and job growth. The time is now for giving your company the branding identity and franchise power it deserves!

Over the many years of experience and with a database of over 3,000 franchise brands and hundreds of distributorships/dealerships we have analyzed, we have boiled all this down to three main key characteristics of a successful franchise or distributorship company. In order to succeed as a one of these the following qualities must be present for each potential business that desires to use franchising as their key marketing strategy: Have an original business concept, be “duplicatable” in the greater marketplace, and be profitable. If you don’t have these three ingredients in place, your chances of success as a franchised business are much lower.

But, don’t fret! International Franchise Solutions is here to put you and your business on the fast track to “franchisability,” profitability, and successful brand building. Our specialty is taking businesses just like yours and transforming them into franchise-ready outfits. We’re aiding economic recovery via fast-track franchise-building of small businesses who have been cast aside by once-sympathetic federal programs and incentives.

Franchisors are able to establish their businesses with us with relatively minimal risk. Franchising as a whole has enjoyed a 92% success rate, traditionally. Franchisees are attracted to these types of programs and will look to the company that can best demonstrate a good track record, competent management and a good training program with a solid systems and support apparatus.

With all the rewarding aspects of franchising, it still is a commitment to the new franchisor – though a lucrative one. You will need to be committed to serve and support your franchisees with superior systems and staff. They become your new customers. It will allow you to achieve financial success on a much grander scale, and in the quickest time frame. If you have the desire to help others become successful in your business, then franchising is likely the right strategy for you.

International Franchise Solutions assists your organization in structuring all phases of your franchise program.  As a strategic partner, International Franchise Solutions works side-by-side in all aspects of your business to help you succeed in your commitment to franchising.

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this post.
Comments
  • No comments exist for this post.
Leave a comment

All comments subject to approval by FGS.

 Name (required)

 Email (will not be published) (required)

Your comment is 0 characters limited to 3000 characters.