Franchising Aids Economic Recovery, Top Business Development Advisors Say
With all the economic
and market indicators showing that franchise investment is a substantial aid to
economic recovery, it’s a wonder that many business owners still underestimate
or discount the power of franchising. Numbers don’t lie, and rarely
is that axiom more provable in relation to economic growth than in the
franchising world. We’ve asked Franchise Development Advisors, Business
Development Specialists and others to add their two cents to the question – How
do you believe franchising aids in economic recovery?
“Franchising
continues to be a source of American innovations, and right now innovations are
what are needed in the U.S,” says International Franchise Solutions
Operations Manager John Dunatov. “And we are participating by
recognizing those that have a product to lead the U.S. in the 21st Century.”
It’s a proven fact that
a franchised business stands a substantially better chance of surviving past
its first five years than a non-franchised one. A given business may have an
attractive set of offerings and a sound business model, but choosing not to
franchise is often an isolating and self-defeating course of action. Even Presidential
Candidate Governor Mitt Romney has proclaimed franchising the answer
to economic recovery and job growth.
Franchise Growth Systems
Franchise Development Advisor Kim Marinoff has this to say on the subject: “I
honestly believe that small business is going to save this country. That’s what
we were founded on, and that’s what’s going to turn the economy around. Americans
are natural entrepreneurs. The fact that franchising accounts for 40% of all
retail dollars spent, yet only accounts for 8% of retail space is an
incredible, unmatched statistic. Though there are a few bad “franchise” eggs
out there like Quiznos and Cold Stone, the majority of franchised companies
succeed, and are a catalyst for the people to achieve the American Dream.”
And helping make the
American Dream possible is a big part of what Franchise Growth Systems is doing. FGS represents hot franchise brands all with reasonable buy-in terms, and
financial assistance for qualified candidates, training and ongoing franchisor
support, so there’s no better time than the present to get on the franchising
bandwagon.
Alan Bentley: “The
current business climate has created what may be called an ‘Economy of
Opportunity’. There are many middle management and executive sales
professionals who have been downsized or displaced who have the experience,
drive and resources to become very successful Master Franchisees. Often they just need to be
informed that the opportunities exist and to be guided through the selection
process to find their most rewarding career ever.”
Senior Franchise Development Advisor for FGS Greg Sweval had this
to say when asked to weigh in on the subject: “The genius of
franchising is that it is an elegant mechanism for self-funding growth
while at the same time enlisting and fully engaging top talent.”
Indeed, in the
franchising world, as a brand becomes expansive and its strength of consumer
recognition grows, so do the opportunities not only for multiple income
streams, but also to showcase innovative products and standardized service
procedures. As well, the “top talent” will naturally gravitate to a more
well-replicated, solid brand name than a more obscure one.
“What I'm seeing is that
franchising's contribution to the economy isn't limited to pure economics; it's psychological as
well,” says FGS’ Bill Wilson. “Franchising
offers an escape from the corporate hamster-wheel and provides a big dose of
badly needed optimism to a growing group of people. It seems that a
lot of successful corporate managers see business ownership
as a way out from under a dark cloud. Increasing optimism is a key to an
improving economy.”
And it’s that element of
optimism that pervades everything FGS does. Un-stymied by the opinion of some
that franchising is unnecessary, FGS and its network of empowered associates
and affiliates continue to forge ahead with great plans for economic revitalization
via the power of franchising, taking small businesses and readying them for
big time branding and marketing success.

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